Blog 11 – Storyboard and Animatic

A story board is such as a series of illustrations or images displayed in sequence pre visiulised in the order they are going to be seen. It should contain notes of the action sound camera movements and shot type. It is needed for planning the filming and on location of shooting the video so the actors, directors and camera operators all know exactly what they have to do.

For the animatic we started by taking a still shot of every picture from our storyboard on a video camera. We then transferred the pictures onto the computer and placed them in a folder called animatic which could be opened on final cut pro.

Once we did that we were able to edit and cut shots and scenes in order to create a video that is time with the song being used. This was very useful as it gave us expirience on the softwear, helped us to spot problems we may have and also we got to see what we liked and disliked about the video.

Blog 10 - Mise en Scene

The mise en scene is evrything you will see it in the video. This includes Props, Costume, lighting, background and location.

The first thing I am going to talk about is the location. We have chosen to film our video in Alfriston (east sussex) and that will be the only location for the video. Our location is mainly countryside which includes a bridge a river and a church making it a very scenic location. The countryside feel to the video is very simular to Ellie Goulding past videos inluding the video I lookeD at earlier 'Your song'. We will be filming outside the whole time and always in the daylight. We went to the location and took some pictures to see if it had the right feel and would fit in with the theme we had decided on. Finaly we decided it was the right location and fits in well with the idea of a lonely walk. There was one limitation that could have prevented us filming which was the weather and we were always filming outside so relied on this nice weather.

Here are some images of our location.

Within our video we tryed not to use props to create the minimal feel we were aiming for. One prop we did use was a mobile phone.

For the characters and costume again we kept them very simple. We had the main character wearing two different outfits overall and we kept them very plain with a simple t shirt and jeans this is to keep to the feel we have througout the video. However we have kept the clothes modern and in trend this is to relate to our target audience of younger females.

Blog 9 - Pitch

Here is our pitch. In this we will talk about the artist audience and genre and the key ideas for our music video.

Blog 8 - Initial Ideas

We had many different idea's to begin with. The Song is about being alone and missing someone but the whole album shows an overall image of being in another place and not having any cares or worries.

Blog 7 - Copying an existing video

At college along with my class we re-created our own take on some of the video for Teenage Dirtbag by Wheatus. The first thing we did was learn how to use the cameras and equipment. . We then learned the about story boarding and how important they are when creating a video of any sort. It is important so we know what shot is meant to go where and exactly what is happening in that shot to make it easier for filming and editing. As we were doing this as a class we all took turns in trying out different things this helped a lot when it came to filming our actual video.

Blog 6 - Video Analysis

Ellie Goulding - Starry Eyed The song Starry Eyed is song wrote to reach out to everybody from every sort sort of background and enjoyment. The song manages to be folky, poppy and dancey all at the same time. The video for Starry Eyed shows Ellie Goulding in various costumes and settings of the venue as well as two acrobatic backup dancers dressed in fringe leotards. The video uses a visual styling effect used generally in sporting analysis called StroMotion which created the unique look of Ellie and the dancer's echoes, reverses and reverberations as they dance to the beat of the song. There is no particula plot or story to the video and in the artists words it's about letting go. As opposed to all the sad and depressing things I write about, I decided to write something about the joining together of people in some kind of euphoric state—be it at a festival, at a show or in a club. This shows us the video does link the song as you just see you artist is some sort of euphoric state, having fun and letting go.

http://www.bing.com/videos/search?q=starry+eyed+ellie+goulding&docid=412236252317&mid=17888FC0673B33EA615C17888FC0673B33EA615C&FORM=VIRE7#

The next video I am analysing is Ellie Goulding- Your song. The Video for you song is very different to Starry Eyed. Your song a cover from the orginal by Elton John is a slow song with a more specific meaning possibly targeted at a smaller audience than Starry Eyed. Your Song is a mix of both folk and jazz with lyrics expressing more meaning of romantic thoughts. Shot in a Super 8 style with a home video look, it depicts Ellie's life on the road with friends. Areas from Goulding's hometown of Hereford can be seen throughout the video including Hereford railway station. The video includes shots of her out in the country and everyday places such as at home or in the forest. The costume is also 'evryday clothes with a scarf and jumper making her look no different to the 'every day' person. This look appeals to the audince as they feel they can really relate to it.

http://www.youtube.com/watch?v=D9AFMVMl9qE

Blog 5 - Target Audeince Of Artist/Band

It is really important to recognise who your target audience are when you make a music video. To get a good idea of the target audience for the artist we have chosen, I looked at social network sites and fan pages. Here is a print screen of a small selection of fans and from this you can see it is mostly female.

I did surveys which showed a varied target audience however the main target are teenagers especially females aged 14-20. I then looked to see what magazines Ellie Goulding had featured in the only one I could find where she has appeared on the cover was Company magazine.

Another way I could find out about her target audience was to look at the national readership survey. I looked at a screen shot of womens magazine comapny. Looking at this we can see of the type of people reading this magazine are females aged between 15 and 44, which shows me the main audience of Ellie Goulding, would be similar.