It is really important to recognise who your target audience are when you make a music video. To get a good idea of the target audience for the artist we have chosen, I looked at social network sites and fan pages. Here is a print screen of a small selection of fans and from this you can see it is mostly female.
I did surveys which showed a varied target audience however the main target are teenagers especially females aged 14-20. I then looked to see what magazines Ellie Goulding had featured in the only one I could find where she has appeared on the cover was Company magazine.
Another way I could find out about her target audience was to look at the national readership survey. I looked at a screen shot of womens magazine comapny. Looking at this we can see of the type of people reading this magazine are females aged between 15 and 44, which shows me the main audience of Ellie Goulding, would be similar.
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