Blog 5 - Target Audeince Of Artist/Band

It is really important to recognise who your target audience are when you make a music video. To get a good idea of the target audience for the artist we have chosen, I looked at social network sites and fan pages. Here is a print screen of a small selection of fans and from this you can see it is mostly female.

I did surveys which showed a varied target audience however the main target are teenagers especially females aged 14-20. I then looked to see what magazines Ellie Goulding had featured in the only one I could find where she has appeared on the cover was Company magazine.

Another way I could find out about her target audience was to look at the national readership survey. I looked at a screen shot of womens magazine comapny. Looking at this we can see of the type of people reading this magazine are females aged between 15 and 44, which shows me the main audience of Ellie Goulding, would be similar.

Blog 4 - Permission

This is the email I sent to the record label asking for there permission to use the song in our music video.
Copyright law is important to the music industry because it prevents people from stealing someone elses work and passing it off as their own which would result in loss of profit for the artist and record label

Blog 3 - Song Choice

We have chosen to use the song The End by Ellie Goulding in our music video. We chose to use this song because we are both fans of the artist and her music. We are also very familiar with the song which will help us create a video that appeals to other fans.


The End - Ellie Goulding - Lyrics:

We've only ever kissed lying down
We've only ever touched
When there's no one else around
I can be elusive if you want me to
I'm not being intrusive
I just wish I knew the truth

As to why
I wait for you
Longer than the average person would
And why
I think about you
More than I think one should

Our body's fit together like a makeshift puzzle
And It's clear to see why you puzzle me
when you turn your frame
And you whisper my name
As though I am a burden

And I'm making up for last time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new
So what's new
So what's new

I am at your house
So I belong to you for now
Trying to impress you
But lord I don't know how
I can be a statue if you want me to
I'm not being difficult I just need to know the truth

As to why
I'm wanting you
And I would take you away if I could
And why I'm still here
It's something I still haven't understood

Our hands press together like pieces of paper
But they're always blank when I hold your hand
And it gave you a fright
When I stayed the night
Cus you gave yourself to me

Cus I'm making up for last time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new
So what's new
So what's new
So what's new

Our hands press together like pieces of paper
But they're always blank when I hold your hand
And it gave you a fright
When I stayed the night
Cus you gave yourself to me

Cus I'm making up for last time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new
So what's new

It's not the end
It's not the end
So don't let's pretend

Cus I'm making up for last time
And I'm making up for you
And I'm waking up from last night
And I'm waking up with you
So what's new
So what's new
So what's new

Blog 2 - Exploring Music Video

As part of the research before creating the media it is important to analyse other music videos of different genres.
The video for Micheal Jackson Thriller is not narrated as such by the lyrics but more by the theme. The video could be described as a short film as it is over 13 minutes long and has acting before and after the song. The video has a spoof horror genre and can slightly show the comedy behind irrational fears. The video is aimed at a wide audience excluding young children though as it may be too scary for them. The representation of gender is stereotypical throughout as it is the female how has the scary encounters and screaming whereas the male at the beginning laughs them off and appears protective.
http://www.youtube.com/watch?v=p_MuUcxHATo&ob=av2e

The music video for The Spice Girls 'Wannabe' Is quite a simple video. It mainly consists of the 5 girls just running around a big building. It is aimed at teenage girls you can tell this because they are dressed in clothes that would be fashionable in that era. Also they are running around laughing and playing which shows us a laid back attitude. This video represents a fun atmosphere and makes people want to watch the video.
http://www.youtube.com/watch?v=gJLIiF15wjQ&ob=av2e

The Music Video for Eminem ft. DiDo - Stan, has a clear narrative throughout the rap song. The Video is very serious and is about an obsessive fan. The tone of the video is very tense throughout as the audience are waiting for something to cause the character Stan to snap and this eery and tense atmosphere is portrayed in details such as the low key lighting. The ending of the video involves Stan killing himself and his pregnant girlfriend. This makes the video and song very emotional for the audience and has the desired effect of drawing them in as they want to see how the story unfolds. This represents the serious and meaningful nature of the lyrics and would not be aimed at a young audience, possibly 17-18+.
http://www.youtube.com/watch?v=aSLZFdqwh7E&ob=av2e


The song's theme and lyrics are , telling the tale of a soldier whose body is severely damaged by a landmine.. It has a serious and clear narrative within the song. Like Eminems 'Stan' it gives quite an emotional feel to the audience. It again it makes them want to watch to see how the story unfolds. And again like 'Stan' this would not be aimed at a younger audience. The video represents a sense of anger as the story is shown of how the boy id trapped in his own body.
http://www.youtube.com/watch?v=EzgGTTtR0kc

Blog 1 - Introduction

The coursework is 50% of marks, 25% of marks for the whole A level. The coursework is based around a group production of an original music video. The project includes showing your understanding of the form, its conventions, styles and the originality that is shown. As I did in the AS I will have to produce documentation in which I will be analysing existing videos and evaluating my work in the context of professional examples. The music video will make up to 75% of my marks. The final exam consists of two sections. Section A I will have to write about my coursework- reflecting on the skills you've shown and applying media concepts to it. Section B will be about an issue in representation and identity. This task will show a development of skills from my AS coursework task as I will be doing a something similar but more with more advanced skills being shown.
At the bottom of this blog is a link to my previous blog.
http://sdcmediaaslucyjoy.blogspot.com/