Before creating my advert I looked at other adverts already made within the same or a similar genre to get an idea on what my advert will look like. Here is some examples of adverts I analysed:
The first advert I looked at was for Katy Perry's Album One of the boys. It includes information such as the name of the album, the release date of the album, it also mentions how the album includes
a smash hit number one. Another factor the advert includes is a
n image of the actual album I think this is a good idea as it allows the audience to see exactly what the album looks like and avoids a
ny confusion. I like the layout of this advert and the use of image. There is one image across the whole of the page , it is quite a colourful image so a bright colour is used for the main piece of text so the audience has no problems reading the ad. Over all I think with the use of image and text the advert creates a look that engages people to read more information on the poster.
The next advert I looked at was Lady Gaga's 'The fame monster' the advert is very similar to the actual album cover this is so the audience straight away recognise who it is also the artist name and the title of the album are in a large font in the centre of the page so that you instantly know what the advert is about. At the bottom of the advert is information of the songs in the album and a visual image of the actual CD itself. The advert is all black and white which is the same as the album it is advertising. This creates a link between the album and advert so the audience automatically connect the two.
My Advert Flat Plans
I created three different flan plan ideas before creating my advert I did this to experiment with different ideas to see what I liked after looking at other advert designs. I think looking at these original adverts I got a good idea on what works well for an album advert.
Flat Plan 1
This is myfirst flat plan design. Within this plan I included One centre image of my artist, I did this so the advert would instantly draw the eyes of the reader to the artists face. However after looking at other designs I found I did
not like this idea. I put the name of the artist at the top of the page however I did not include the artists surname I did not like this idea either as it could be misleading to the customers.
I Put the title of the album at the bottom of the page in large bold lettering. Other text on the page reads 'out now' although it includes the writing I just mentioned I do not feel this advert would be successful as it is not clear what the product is due to lack of information or imagery.
Flat Plan 2
This is my second flat plan for my advert. For this one I had an image spread across the whole page which includes a long shot of the artist. I think this works well as it draws in the audience to look in
more detail at the advert. This time I used a more simple styled font keeping the ad to a minimal look. I had the main text at the top right of the page including the artists name and the name of the album. Although again my advert does not include much writing I think this one would be more successful as it includes things such as magazine reviews stating 'best new album' so I think that gives a clear idea to the audience what the poster is advertising.
Flat Plan 3
Here is my final flat plan. Like the second one I used one main image across the whole page. However this is a close up shot and I think with the pose the artist is pulling it draws a lot of attention to look at the poster and for this reason again like the second ad I kept the text very simple with the title of both artist and album at the top right of the page. I did not include much information on this poster either other than 'new and exclusive'. I had a simple starry pattern around the image. Again I went for a simplistic look keeping to the overall theme I have had throughout this project.
My Completed advert.
Here is my final advert design. I kept to the same colour scheme as I have done throughout my project using yellows and black. I did this to create a strong link between the advert, video and digipack so the audience can easily recognise the products. Again for my advert I wanted to carry on the simplistic look so used quite a plain looking text. I got the text from dafont.com and like I mentioned earlier using the snipping tool. On my advert I ended up using more text information than planned on all 3 of my digipacks I decided to do this because I felt the other 3 could have been quite misleading and not clearly stated what the product was.
I included legal things such as production company information. Also I included magazine reviews, basic information and a website linking to the star. Over all I feel my advert could be improve but does clearly show the message that is trying to shown.
I created a group on Facebook to get feedback on what a general audience thought of my advert here is a print screen of what I found.
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