All three will consists with the same theme and come together as a whole to represent my artist.
Two examples of Digipaks from the same 'pop' genre as Ellie Goulding are those below that are from Girls Aloud and Madonna.
(Here is a link to the Madonna Digipack as my blog only seemed to allow a certain amount of images.)http://www.google.co.uk/imgres?imgurl=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiJmrOksI49J_qVNJwmWjRi7S3WyvpbspyOQe1FrVqbfz-PZKzauPmlyKsSNFSu0MHN2piW1UNRGcgOjt8FHilee25qgDYnFxVeQp6cb2JtbPziCfFbWx92kqIrl8H94dPcLtXgV4E4I0o/s1600/MadonnaMusic.jpg&imgrefurl=http://jennylovegrovemedia.blogspot.com/&usg=__AL7Gk_aEEwGNVn22i1d_kr_qf4U=&h=800&w=1219&sz=231&hl=en&start=0&zoom=1&tbnid=LKX8VUbhayb8NM:&tbnh=154&tbnw=214&ei=YZKgTd_YBIy3hAfb8NH6BA&prev=/images%3Fq%3Dmadonna%2Bdigipack%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D1366%26bih%3D624%26tbm%3Disch&um=1&itbs=1&iact=hc&vpx=678&vpy=338&dur=78&hovh=182&hovw=277&tx=192&ty=153&oei=YZKgTd_YBIy3hAfb8NH6BA&page=1&ndsp=19&ved=1t:429,r:16,s:0The Madonna digipack includes a lot of colour and has a distinct theme of cow
boys. The text carries on the theme along with images of related props such as a cowboy hat and hay in the background. The front of the digipack includes an images of the artist and text saying 'Madonna-music'.On the spine of the digipak information includes again title and artist, as well as the DVD Video logo which tells the audience which format the disc is. The reverse of the digipak contains necessary information that is legally required such as barcode, copyright info
rmation and logos of companies involved in the making of the DVD. It is important al
l this information is here in order for the DVDs to sell correctly.
The second digipack I looked at was girls aloud's. You can see there is perhaps not particuly a theme but a bold colour scheme of black and purple. This will target to the main audience as purple is steryotyped as a feminine colour and the main target audience for girls aloud is women.The font is kept the same all over the digipack this gives it a simple look. You can see a large image of the band on the front of the digipack with microphones this shows they are perfoming. Information over the digipack include and track list, legal copyright and production information and also extras the digipack includeds. This is all included to make sure the DVD sels correctly.
My Digipack Designs
I created three flatplans for my digipack. I did this with things I have leart by looking at previous digipack designs and researching my artist.
I have a simular theme throughout all my digipack designs. I have done this becuase Ellie Goulding seems to have a particular style and to aim at my target audience I wanted this on going theme to remain. The name of my digipack is 'flashing lights'. I chose Flashing Lights to be the name of my album as Ellie's previous albums are called 'Lights' and 'Bright Lights'.
Digipack 1
With my first flat plan I put the title at the top
and a close up shot centre of the front p
age. All of my flats plans include more than one image. This one has a
large image on the frontpage and a number of images on the back. I have put the track list on the left of the back page. I went for a different look when creating this flat plan to se what it looks like. However in the end i did not like it as the swirly pattern did not fit in
with the whole theme i have gone for throughout this project.
Digipack 2
Like the first digipack design I did, I used a mid shot in the centre of the page for my main image. This ended up being the only image I us
ed on this design. I experimented with different fonts. I liked the look of this font however i did n
ot use it as i felt it did not fit in with the simplistic look i was going for.
Digipack 3
This is my final flat plan design. Unlike the others where I used one image on the front for this I used three smaller imag
es so you could see in more detail what what included within the digipack. I used a similar text to my second design but did not include the artist surname I did not like this idea as I felt it may confuse the audience and it may not be clear to see what the product is. The back cover is kept simple with the track list centre aligned with just the basic information and a simple starry pattern.
Overall when it came to to making my actual digipack I did not stick to one of my flat plans designs but however I used of combination of all 3. I liked where I placed the title on
the first flat plan which was at the top of the page. I also chose to have one big main pic
ture like I did on the first two designs. On the back cover I have a picture spread across the page which I didn't use on any of my flat plans, however like my first flat plan I have the track list left aligned and just include the basic information.
My final Digipack designs
Evaluation
These are images of my final product. I had a colour theme of yellow and black and light colours throughout my project. I did this so they all link up and the audience recognise this.
I included all the basic things a legal digipack should have for example the bar code, copyright information and production information. I put the title on the front cover and spine so it is easily recognisable and the product is not misleading to anyone.
I kept the inside of the digipack simple using a picture we took during the filming process. I used this picture to keep the theme linking throughout the product. I included titles of some of the songs included on the inside page this is to make it look a bit more interesting but still keeping to the simplistic look I was aiming for.
I have learnt many new skills throughout this project, including on and off the computer. I have looked at many different digipacks to get an idea of how I wanted my to look and I think I have gained skills in deciding what works and what doesn't. When it comes to working on the computer for my actual digipack I have learnt a lot. I gained many new skills in the programme photo shop. And we could not download fonts now so I gained a new skill called snipping which then lead me to have a wider experience on photo shop including using the magic wand and eraser tools.
Feedback
To get feedback on what a general audience think of my digipack I created a facebook page and asked people to comment on what they liked and disliked about it. Here is what I found:
